"Giving people delicious Coffee with a friendly smile"
It’s a long drive from Guatemala city or San Salvador to the growing regions of both countries and trade surrounds each step you take on your journey. As soon as you arrive in town and get off the bus you’ll find a lady selling fresh plantains & tamales or a person selling fresh coconut on the corner out of a cart. Freshness and quality wins people over all over the world. This farm to cup concept comes from something that is the basic root of what a storefront or market system has been forever. We are gaining back a bit of what was lost with mass production and the universalizing of quantity over quality standards. Now, in the case of quality green coffees, direct relationship sourcing of coffee is changing the game of what we have come to expect as culinary coffee humans.
Going to origin for Coffee Slingers Roasters , buying and importing coffee directly from producers, has developed an economically based, regular buying relationship routine which is based in a mutual expectation of quality existing in the commerce between us. This has brought a security and consistency to our sourcing relationships, creating a confidence, passion enjoyment and the story. This solidifies a continuing trust in our choices and builds good buying practices. Just as our regular customers are able to trust that they will be getting quality when they order a beverage, buy a bag of coffee or build a wholesale relationship with us.
Knowing and meeting the people we buy from and going every year keeps us closer to our products and the journey it must take to reach us. Fragrance and aroma are huge, not only while practicing the craft of roasting and preparing great coffee, but there is also this massive connection when you are able to pick up the dirt and smell it, standing there in the quiet of the farm with the wind blowing in the smells of sweet eucalyptus. At the mill there are the smells of the fermenting coffee cherries and the seeds drying fixing into olfactory memory. When you finally arrive back at your roaster with the same agricultural product that you have experienced the terroir of in a live living form at origin, with the rhythm of workers and the urgency echoing at harvest, it sparks a clear understanding of what we are trying to accomplish, deliver into the cooling tray and finally in your cups. It’s all hard work. Let’s keep it moving. Drink coffee daily.